Things English people like

Clearly the “things _____ people like” blog idea is a popular one. Being a foreigner certainly opens your eyes to a few things, which got me thinking – what do English people like? I can think of many, but sadly I have been beaten to it. Mind you I can add a few here I reckon. 

This one is perhaps not so obvious, but there has been an invasion going on in the advertising campaigns of English financial product retailers of late  though the use of  non-relevant cartoon figures. For example, my fabulous insurance company uses babushka dolls as the motif on their policy documents. What the hell do they have to do with car inurance, or any financial product for that matter? Hell the insurance company is even called Admiral – you could understand if they jumped in with a nautical theme there, but they go for this. 

Lloyds tsb has done a slightly more relevant (albeit equally as cringworthy) job with the use of cartoon figures to replace scenes that typically would have used stock/lifestle images. I guess these companies can never win really – lifestyle photography is horrible and fake at the best of times, and these cartoons are certinaly not any better. When will they just realize its all about the bottom line. 

Sorry I forgot, they don’t make their money on educated people, they are clearly aiming at the lower end of the market that can be enslaved to debt – they clearly see something in these commercials that I am oblivious to.